When tradition meets modernity

Preparation of a lively and interactive event presentation - Presence of an artistic director on site on D-Day.

Client

Chanel

Date

2022

Service

Direction Artistique

Déclinaison

Animation

Interactivité

Régie

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Chanel

MEET DISTRIBUTION CONSTRAINTS WHILE RENEWING THE BRAND IDENTITY.

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The famous brand Chanel was looking for a lively and interactive communication medium broadcast in front of 500 people on D-Day.

Such distribution conditions involve obvious technical constraints: font size, color contrast and backup in case of incompatibility. In order to guarantee the success of the event and the serenity of the customer, we sent one of our technical & artistic directors on site.

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Chanel

Another challenge was to maintain Chanel's identity while offering “a soft break” in the words of the customer.

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