Authenticity at the center of collaborations

Formatting a response to a call for tenders on behalf of Universal Music Group and Coca-Cola.

Client

UMGB X Coca-Cola

Date

2022

Service

Direction Artistique

Déclinaison

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UMGB X Coca-Cola

Universal Music Group in collaboration with Coca-Cola, inevitably it gives a breathtaking prez. At the request of Coca-Cola's music director, UMG undertook the creation of an exceptional presentation, aimed at strengthening the ties between the two entities.

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We painstakingly explored the history, values, and achievements of the two giants, seeking to identify key stylistic elements.

This collaboration was marked by intense creative sessions, during which we outlined a coherent theme and visual aesthetic that would harmoniously link the two worlds.

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The result? A presentation that radiates authenticity and collaborative potential while skilfully playing with the intertwined musical history of the two brands. We hope to have been able to highlight the collaboration and the expression of their common vision, while guiding them to success.

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