Examples of powerful pitches — our tips and templates to inspire you

In 2025, The pitch is everywhere. Perhaps without you even knowing it, both in your professional and personal life. Whether during an interview, a customer appointment, an email or even a voice message, you are constantly “pitching” an idea, a product or even yourself.

And the general public is not wrong: The show “Who wants to be my partner?” On M6 beat a historical record of 3.6 million users when it was broadcast — proof that the pitch fascinates anyone who wants to learn how to convince better.

In this article, we guide you step by step to understand what a good pitch is, how to adapt it to each situation, and above all Offer you concrete and deciphered examples to inspire you.

What is a pitch and why is it essential?

What is a pitch?

A pitch is a concise and compelling presentation of an idea, product, or project. Usually accompanied by a deck (of slide deck, English synonym for PowerPoint presentation), it must capture attention quickly and summarize the essential points of the proposed offer.

Whether it is to convince an investor, attract a customer or propose an idea, the pitch makes it possible to communicate effectively in a few seconds.

What is it for?

The idea is to arouse interest and so open an exchange opportunity afterwards.

Close to the argument, it is designed to capture attention and Encourage action, whether to trigger an investment or even a sale.

Its tone is engaging while being informative, to advance a professional conversation.

The different types of pitches

There are many speech models called “pitches”, but let's go back to the most well known and used ones together:

The elevator pitch

The elevator pitch, taking its name from the idea that it should be short enough to be issued during an elevator ride with potential investors, or between 30 seconds and 2 minutes.

This particularity forces the speaker to capture the attention immediately and to introduce his project in a way ultra-punchy, with a Call to action very powerful.

It is ideal for:

• unexpected situations, such as a quick chat with an investor in a hallway.
• Forcing yourself to formulate your ideas and highlight your differentiating elements in a concise and powerful way.

We already had the opportunity to tell you about it in a previous blog post. hither, do not hesitate to take a look at it if you are interested.

The start-up pitch or investors

This pitch, essential for startups, is designed to attract investors or partners potentials and so allow a fundraiser.

Highly codified format, it is necessary to mention accurate information, necessary for investors to make decisions, such as the problem to be solved, the proposed solution, the size of the market, the target, the economic model or even the financial projections.

The idea is to allow the start-up to stand out from the competition and to show what it could be a good financial investment.

The sales pitch

The Sales pitch is intended for Convert a prospect into a customer, by convincing him to buy a product or a service through a specific argument.

It highlights the concrete benefits of the product and meets the specific problems and needs of the customer.

Ce commercial pitch must be direct, focused on the problem/solution relationship, and persuasive enough to lead to a purchase.

The product pitch

One Product pitch is more technical than our previous use cases, but often complementary.

Indeed, it focuses on The characteristics of a product, and can be carried out during different moments in the life of a company:

• Product launch : convincing potential customers or investors of the need and innovation of the product.
• Meeting with investors : demonstrate the viability and the potential of the product for the market.
• Demonstration : presentation of the interest of the product in meeting a need and triggering a sale.
• Competition or competition : during hackathons or start-up competitions, where you have to quickly convince people of the merit of the product.

This pitch should be clear, completed by Figures and technical elements, and respond to the problem of the audience.

How do you structure an effective pitch?

Now that we have fully understood the role of a pitch and what it is for, it's time to roll up our sleeves and get going! But where do you start?

The hook: the art of capturing attention

And yes, because at this level, we can well talk about art: it's the hook that Set the tone for all of your speech, and you can't miss it.

It must be striking for immediately attract the attention of the audience, arouse curiosity and encourage the interlocutor to want to know more.

A good grip is more than necessary, it is essential and unavoidable to start a pitch effectively.

And as we know that It's not an easy subject, we have put together for you all the advice of our experts to create the best possible grip. Rendezvous hither !

The key message: be clear and impactful

The key message should be simple, direct, and easy to remember.

It should summarize the essence of your offer in one sentence and answer your audience's silent question: “Why is it worth listening to?” ”.

Clarity and conciseness are essential to make an impression: we do not want your interlocutor to listen to you now, We want him to remember you in 5 years.

The proof: numbers, examples or (/and!) facts

Why choose at the end of the day? The more variety of evidence, the better.

Indeed, to make your pitch credible and give it weight, it is necessary to add concrete elements such as figures, examples, or testimonies.

This makes it possible to give legitimacy to your speech, to strengthen the trust of your audience and to prove the effectiveness of your solution in a tangible way.

However, be careful not to fall into the trap of a simple inventory: it is not a question of aligning the evidence, but of Articulate them intelligently so that they reinforce each other.

The call to action: encouraging the next step

A good pitch ends withr a clear and personalized call to action.

Whether it is to set up an appointment, raise funds or close a sale, it must encourage the audience to go to the next step.

By far the most crucial step, it allows concretize the interest aroused by your pitch, and to achieve your objective: fundraising, sale...

But what does a good pitch look like in practice?

Because sometimes, good examples are worth more than a thousand explanations: discover a selection concocted by our experts to illustrate what a powerful pitch is — and inspire you to create your own.

All of the examples below are fictional and were custom created for illustrative purposes only.

Start-up pitch example

The hook

95% of visitors leave a website without interacting with the content. It's a massive loss of business opportunities for brands, every day.

• This catch immediately grabs attention thanks to a shocking statistic, which echoes the problems of the audience.

The key message

We have developed a behavioral optimization algorithm in real time, which dynamically adapts web interfaces to the profiles and intentions of visitors.

• We clearly explain what the solution does, with a technical but accessible vocabulary. The value proposition is enhanced.

The proof

Deployed on more than 60 e-commerce sites, our technology has made it possible to:

1. a 38% reduction in the bounce rate,
2. an average increase of 54% in conversions,
3. and a doubling of the average basket among our first 10 customers, all sectors combined.

• Investors need concrete results and figures to project themselves.

The call to action

We are looking for strategic partners to industrialize our technology and penetrate the US market as early as Q1 2026. Do you want to be there? Let's talk about it.

• There is no room for misinterpretation: the audience understands what is expected of them.

To go further

Discover and be inspired by the pitch of Foodvisor During the show Who wants to be my partner.

Commercial pitch example

The hook

67% of consumers say that a personalized digital experience strongly influences their purchase decision. And yet, the majority of businesses fail to unify their data to create consistent journeys.

• Refers to a painpoint known to the audience, supported by a strong statistic.

The key message

Lotus Experience Cloud allows your business to create personalized but unified customer experiences by intelligently and in real time connecting data, content, and channels.

• Highlighting the promise to sell.

The proof

More than 5,000 international businesses, regardless of the sector of activity, are already using our platform, including Nike, T-Mobile and L'Oréal and are seeing a 47% increase in their average basket.

• Building trust through social proof.

The call to action

If you're looking to unify your marketing, sales, and customer service strategy on a single scalable platform for business results, let's talk. Our proposal: a pilot over 3 months, with dedicated customer support.

• Concrete proposal, with an offer to facilitate the conversion.

To go further

Discover an anthology of examples of Sales pitch here, and be inspired by it for your own communications.

Product pitch example

The hook

It's the thinnest stand ever made. And yet it's more powerful than a laptop.

• Simple, intriguing formula that sets the bar very high.

The key message

Here is the new Xamiz, equipped with the My8 chip. It pushes the boundaries of what a tablet can be.

• You name the product and then summarize the value proposition in one powerful sentence.

The proof

4x faster, 30% more energy efficient, with a breathtaking OLED screen.

• No unnecessary technical jargon, but evidence that speaks to everyone.

The call to action

The new Xamiz is available from today in all appliance stores.

• You don't end up with a trivial “Buy it” CTA: you open the door to an experience.

To go further

Nothing better than to be inspired by the masters of product pitching: namely Steve Jobs for Apple, with the Presentation of the iPhone in 2007.

Elevator pitch example

The hook

Did you know that businesses that centralize their tasks in a single tool reduce their delivery times by 30%?

• Strong, engaging number that highlights the problem encountered.

The key message

Our project management software centralizes all communications and tasks in a simple and intuitive interface, improving the efficiency of internal teams and saving valuable time.

• Highlighting the solution provided by the product in a few key points.

The proof

More than 500 companies are already using our software and are seeing an average reduction in delivery times of 30% after 3 months of use.

• The proof is based on solid statistics, reinforcing the reliability and effectiveness of the software.

The call to action

For a free demo, contact us today and find out how our solution can revolutionize your project management.

• The call to action is simple and encourages the prospect to take immediate action, such as organizing a demo.

To go further

Discover the company's elevator pitch College Supply, winner of the 2018 Flyer Pitch award.

Adapt your pitch to your audience

Halfway through our reflection, you must have already understood the importance of the audience for the construction of your speech. Let's go back together to the important things to keep in mind

Preliminary work, a must

Adapt your speech to your audience is essential in order to make an impression. It is therefore necessary to spend some preliminary time at identify your future interlocutors : position, sector of professional activity, age, preferred method of communication...

When talking with an investor, highlight the potential for profitability and financial projections. For a customer, focus on the immediate benefits of the product or service. The difference is in What motivates the audience : profitability for the investor, usefulness for the prospect.

Go find out what makes your audience unique, and incorporate that into your pitch strategy. Believe us, you will come out a winner!

Language, tone, and format

In light of what we have just mentioned above, it is important to remember that the detail of your arguments depends the level of knowledge of your audience.

A pitch for experts may be more technical, while a pitch for novices should simplify certain concepts. It is crucial to find The right balancee, and why not even go so far as to constitute several versions of the same pitch, depending on the appropriate level of complexity and the situation in which you find yourself.

Likewise, The tone and format must adapt : more formal in a board meeting, more conversational during a trade show, more narrative in a keynote, and more powerful in an elevator pitch...

Practical advice to improve your pitch

Practice speaking

Practice is essential for make your pitch fluid and natural. Rehearse out loud and in front of a mirror several times to master your speech. The training will also allow you to better manage stress during the actual presentation when the time comes.

If you're not comfortable (and that's the case for a lot of people, Steve Jobs doesn't want to), find out all our advice to get the best of your presentations and shine on the big day hither.

Be ready to improvise

A good pitch is a bit like a dance. You have a choreography in mind, a well-defined plan, but any good dancer knows That he must be ready to improvise. If the pace changes or if a partner surprises you, you need to know adapt your movements in real time to maintain the harmony of performance.

Likewise, in a pitch, you need to be ready to adapt your arguments at the last minute. The conversation may take an unexpected turn, questions may come up, or the audience may react in unexpected ways.

So be flexible and trained to improvise to respond to the dynamics of the moment without losing track of your proposal.

Film your rehearsals

Our expert advice: film yourself in order to To observe your body language and to detect possible gestures or behaviors that may affect the perception of your message.

It can Make all the difference the d-day. Indeed, nothing is more disturbing than a recurrent tic of speech or a stooped posture: these details, often trivial, can affect the impact of your pitch. Don't overlook them!

Ask for feedback

Gathering outside feedback (whether within your team, business, or even in your personal sphere) is a great way toidentify the weak points in your pitch.

Do not hesitate to ask colleagues or friends to give you honest feedback to improve your speech.

Mistakes you should definitely avoid

Impossible to let you go without reviewing The most frequent mistakes that we encounter as experts — and that can ruin even the best of intentions.

Too long or too vague

A pitch that is too long may cause Losing attention of your interlocutor. Be specific and avoid including information that is not directly related to the purpose of your presentation.

Lack of clarity or structure

A pitch that is poorly structured or difficult to follow can quickly lose the audience. It is crucial that your message be clear, fluid and well organized to ensure a good understanding.

Lack of authenticity

And yes, everything can be felt! A pitch that seems too artificial, based on a pre-existing model or exaggerated may seem inauthentic.

Be honest in your presentation and highlight what you are really passionate about, it will be felt by your audience!

Authenticity is a key factor for your audience to identify with you and He trusts you.

Q&A: the points to remember

What is a good elevator pitch?

A good elevator pitch is a short, powerful speech that grabs attention and delivers a message in under two minutes. It shows the essence of your project and sparks interest in a deeper conversation.

How long should a pitch last?

A pitch should be short enough to keep the audience's attention. In general, it lasts between 30 seconds and 15 minutes, depending on the type of pitch.

Can we use the same pitch for everything?

No, each pitch is different. It is important to adapt your speech according to the audience and the context, while keeping the essence of your message.

How do I know if my pitch is working?

Test it out with different people and get their feedback. If your pitch raises questions or interest, it's a good sign that it's working.

Whatever the format or the objective, a good pitch is always based on clarity, impact and the ability to adapt to your audience. It is a A demanding but very strategic exercise in a world where attention is paid in a matter of seconds.

And while the exercise may seem daunting, you should never forget that a successful pitch is often the result. good support. Work with an agency specialized in the design of presentations such as Mprez can make all the difference: to structure your speech, enhance your visual support and maximize the impact of your speech.

A project? Let's discuss it!

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