What is the role of a PowerPoint presentation designer?

Creating a truly memorable PowerPoint presentation is no easy task. You have to juggle the tools, structure the information, and aim for a tailor-made result that enhances the message without confusing it.

When the challenge is strategic — product launch, partnership signature, project presentation — each slide is decisive. That's where the PowerPoint designer : a storytelling expert, capable of transforming your ideas into a powerful, fluid and calibrated medium to convince.

But who is really behind this still unknown role? What are its concrete missions, its skills, its tools?

In this article, we tell you everything about being a PowerPoint presentation designer. He will no longer have any secrets for you.

Who is the PowerPoint designer?

Definition of the job of designer PowerPoint

In short, the PPT designer transforms raw content (which includes texts, data, ideas, pictures) in clear, compelling, and professional presentations.

It's a real visual communication specialist. He is proficient in the arts of layout, information prioritization, and visual storytelling.

In general, the PowerPoint designer works on its content and refines its renderings in collaboration with the marketing, communication and management teams, to deliver materials (Pitchs, reports, training, conferences...) adapted to the needs of its client.

Its objective? Que each slide is aesthetic, legible and impactful, to capture attention and reinforce the message.

A particular expertise in design

Unlike a generalist design expert, the PowerPoint presentation designer focuses primarily on slide creation tools (PPT, Keynote, Google Slides) and specializes in mastering their advanced features. Like a visual presentation wizard, PPT options no longer hold any secrets for him!

In addition, the PowerPoint designer must align his creations with a previously established discourse. He is in control design, storytelling and presentation ergonomics, for a legible result.

Finally, it creates a living support, often clickable, animated, even interactive (thanks to quizzes, navigation options, videos...), according to the requests and needs of the customer. This Design-com combination therefore makes him a hybrid expert, whose visual productions make it possible to guide the audience and to retain their attention.

The specific skills of the PPT designer

The PowerPoint designer has several specific areas of expertise, including:

• One Advanced PowerPoint proficiency, including animations, transitions, slide masks, the tool SmartArt and even the coding options.
• Of expert graphic design skills, including the principles of typography, colors, visual hierarchy, harmonization of compositions and legibility.
• A real Meaning of visual storytelling, which allows him to effectively structure a convincing speech in images.
• One adaptability to graphic charts, in order to respect the visual universe of brands, to personalize presentations and to integrate them into the identity of a company.
• Finally, a knowledge of communication professions, which allows him to understand and take into account the challenges of a presentation (pitch, product launch, training, partnership, strategic meeting...) in order to respond visually and to be” Good point ”.

How do you find the best PowerPoint presentation designer to turn your ideas into powerful media?

Tips for recruiting the rare pearl of design PPT

By using a PowerPoint designer, you are working with a vocational who accompanies you on a project, for a clear, aesthetic and professional rendering. So where and how do you find it?

Your first option is to open a call for applications for a fixed position within your team, and thus launch “classic” recruitment. To do this, think about your needs, then write them down in a job description, which will serve as a basis for deciding between candidates.

Then you can spread this recruitment around you : on your web page, your social networks, your LinkedIn page... You can set a deadline for sending applications, or leave the offer open until the CV of your dreams lands in your mailbox.

Hiring a Freelance PowerPoint Presentation Designer

To delegate your PowerPoint presentation creations to a professional on an ad hoc basis, you can Hiring a freelance PPT designer. Here are the steps to follow:

1. Write a specification with your needs, the working environment and the expected results.
2. Detail the budget, the communication channel and the timetable established for the mission.
3. Explain the specific expectations towards freelancers: do you need supports to inform, persuade, inspire, sell, recruit, convince? For which audiences, in what formats?
4. Broadcast the mission offer, or consult the profiles of freelancers on the dedicated pages, to find the pro you need by yourself.

The disadvantages of freelancing are thatHe does not work full time for you. You must organize yourself to communicate your needs and your schedule to him well in advance, in order to ensure that he can meet them on time.

The downside is that you only pay your benefits on time (so you save money on a full salary), while benefiting from The original eye of a seasoned professional.

Work with a specialized PowerPoint agency

Finally, you can call on a agency specialized in creating PowerPoint presentations. What distinguishes a Agency like Mprez ? A plural and complementary expertise, designed to meet all your presentation challenges.

Agencies specializing in PPT design have carefully built their teams of professionals. Together, they form a everything complementary, able to respond to the needs of their customers. By working with a agency :

• you Delegate with complete peace of mind the design of your presentation;
• you only deal with one person for all your needs, The project manager ;
• You win a times valuable;
• You benefit from the contributions of fingers experts, driven by diverse experiences;
• you receive a finalized presentation, ready to use and perfectly calibrated for your needs!

The 3 best practices to expect when working with a PowerPoint designer

1. Define a detailed profile and responsibilities

Now that you know everything about the magical work of the PowerPoint presentation designer and the options available for recruiting the rare pearl, we come to the central question: how avoid recruitment and integration mistakes ?

To choose the candidate who is aiming right at the top of the line, detail transparently the tasks and skills needed for the post. You may need:

• the creation of a visual charter;
• Of a Template corporate;
• corporate support;
• a product launch presentation;
• visuals for training courses;
• internal com products;
• decks to talk to your investors...

The world is your oyster! Then, make your selection according to the relevancy and the originality of the profiles compared to expectations.

2. Evaluate serious candidates with your expert eye

Once the applications are received, you need Sort candidates to find the PowerPoint designer that fits perfectly with your projects. For this:

1. Spot the professional experiences interesting.
2. Identify the referrals that justify the seriousness of the course.
3. Observe them motivations of the candidate.
4. Request a pro portfolio, in order to get an idea of the style of each professional.
5. Create a Shortlist with your favorite candidates, and invite them to an interview to see who you have the most hooked up with!

Finally, make sure that the chosen professional is competent in time management, teamwork and adaptability, among others. These essential abilities will allow him to integrate well into your work dynamic and Corporate.

3. Plan the integration of the professional into your teams

Once the recruitment has been completed, the last step is to effectively integrate your brand new designer/PowerPoint presentation agency into your teams. This step is essential for smooth communication and work based on trust with your teams.

For this, it is important to Plan your arrival well. Here are the key moments:

• Let everyone know about Work calendar and the tasks assigned to this new professional or service provider.
• Prepare a briefing to clearly convey all information must-haves.
• Organize a meeting (face-to-face or virtual) so that everyone on your team can meet and exchange.
• Explain how the PowerPoint designer will be a support for the team, and designate its privileged contacts.
• Plan some small regular dots, so that all your employees have a space dedicated to their questions or suggestions!

A good PowerPoint is more than just beautiful slides: it's also a well-told story, which Make the difference for a business. By doing Call for a PowerPoint designer, you will be able to benefit from his keen eye and his advanced mastery of software presentations.

You get visual materials that are neat, striking and perfectly adapted to your speech. In addition, this PPT design magician will be able to harmonize your presentations to match your brand charter.

‍The PowerPoint designer is an essential ally in making your presentations an effective communication tool! If your curiosity has been piqued, do not hesitate to contact us at mprez to also benefit from expert advice in PPT design.