Which presentation tool should you choose?

Making presentations is a fact, but choosing your presentation software is another. Learn how to choose the right one in this article.


This article was recently completed with a comprehensive comparison of 13 presentation software. It is to be discovered hither.

Making presentations is a fact, but choosing your presentation software is another. If you've already presented a product, hosted a webinar, or spoken in public, chances are you've made a slideshow to accompany your presentation. So you had to choose a support to make it.

The aim is to find the tool that's right for you the most and that will allow you to captivate your audience. Indeed, it can be difficult to catch and hold your audience's attention with trivial slides. PowerPoint can be an effective tool, but there are also other presentation solutions that can help you engage your audience and communicate important ideas.

In this article, we present and compare 3 main presentation materials (PowerPoint, Google Slides, and Keynote) to help you choose the one that's best for you.

The most common: PowerPoint

The most popular presentation software in years. PowerPoint is a presentation software published by Microsoft, it is a program easy to use and The most powerful tool to make a presentation. Whether your presentation requires a visual boost, collaboration tools, easy access, or the ability to share information beyond the initial meeting, PowerPoint is a good option.

PowerPoint allows you to use images, audio, and video to make a greater visual impact. It also allows you to work with others in a collaborative manner. This is especially useful in offices where teamwork is essential. Multiple people can collaborate and contribute to a presentation. By going to the “Review” tab at the top of the program and clicking the “New Review” button, you can leave notes and reposition them on the screen for other team members to review. Feedback can be a particularly useful clarifying tool.

Also, you can share your PowerPoint presentation with the world ; were you absent or did someone miss your presentation? View the online presentation whenever you want.

You can upload your presentation on platforms like YouTube with everything that's featured in your work, all the slides, comments, and transitions. To do this, simply go to “File”, “Save and Send” and “Create Video”. The file will be saved in WMV format, which can be played on Windows Media Player and can be downloaded to most video sites.

© Example of a PowerPoint creation by the M PREZ agency for AFILMS

PowerPoint can be used from different effective ways to communicate with your audience. The slides are fully customizable to fit your needs. Depending on your approach, you can choose a presentation with lots of text, lots of images, or a combination of both.

© Example of a PowerPoint creation by the M PREZ agency for MIIE

Great for collaboration: Google Slides

Google Slides is part of the Google Suite family of applications, it is a traditional presentation application designed primarily for collaboration. This tool works much like PowerPoint and other presentation applications. However, only Google Slides works in your browser, for free. It's easy to use: you can select a theme for the slideshow, add standard layouts, and insert text, graphics, and slide transitions into menus.

In its presentation, Google Slides has a question and answer tool that is very useful for make your presentation more interactive. If you turn it on, it will add a banner with a link to the top of your presentation. This allows your audience to visit this link to ask questions in a separate window and vote on other people's questions. Presenters will see the questions they are asked through a separate tab.

© Example of Google Slides creation by the M PREZ agency for WOOP

The real + of Google Slides is collaboration. Share a link to your presentation, and anyone you want can add details to your slides, write presentation notes, and anything else you want in your presentation. The tool allows you to add comments, just like in Google Docs, to share your reactions. You can track changes using the detailed history in Google Slides. This allows you to keep an eye on the changes that have been made. It's one of the best ways to collaborate on a presentation.

Another advantage: Google Slides integrates with Zapier, so you can update charts based on form responses or new spreadsheet rows, or customize a template when you get a new customer.

On the other hand, Google Slides is much less powerful and complete than PowerPoint, you will be really limited in the design and animation of your slides, even if once again, our M PREZ agency can help you on PPT as well as on Google Slides.

Also, as everything goes through your web browser (we would almost forget it), It is better to have a very good internet connection where your layout is likely to be seriously slowed down.

For Apple lovers: Keynote

Keynote is a tool built into Apple devices that you can use online via iCloud.com or on the app to give presentations in Keynote. Apple's presentation app is provided free of charge with each new device from the brand. This tool looks like a PowerPoint made easy and offers beautiful templates and beautiful typography.

The app allows you to move your presentation to iCloud so you can share it with others to view or edit. You can also save presentations to a PowerPoint file if needed.

Keynote is mostly known for its smooth animations, and its customization options. With Keynote, you can use an iPhone to control your presentation remotely from your Mac, or give a free online presentation thanks to the streaming of the Keynote Live presentation.

Keynote is included in the iCloud price: Gratuit with an iCloud account, available with any new Mac, iPad, or iPhone; or to download from the App Store.

© Example of Keynote design by the M PREZ agency for Havas Paris

There is no right or wrong presentation software solution. Each of the three apps has strengths and weaknesses that you should take into account when choosing.

So do not hesitate to contact us directly if you need a recommendation on the best software to use according to your specific needs. We will be happy to assist you in your choice.

What you need to remember:

  • The reference in the industry: PowerPoint. It's software easy to use and The most powerful tool to make a presentation.
  • If you value collaboration highly, you'll find what you're looking for on Google Slides.
  • For Apple lovers: Keynote. Even though the software is a bit dated and lacks flexibility, it is still a viable alternative to the two programs mentioned above.

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