The 4 presentations and talks that have made the difference in the last 15 years

Have you already attended a presentation Who dazzled you? You know, the type of speech that changes your vision of the world, that adds a piece to the puzzle of your life, that makes you grow!

Really strong, moving speeches, which add a brick to the edifice of humanity, are produced by great minds and real speakers. So let's see together the 4 talks that made the difference in the last 15 years (by taking a look at the presentation materials that accompanied them)!

How do you create a presentation that stands out from the crowd?

A clear and well thought-out design

Before we start (yes, we know, we are good at teasing!) , let's think together about the ingredients of the magic formula, the one that makes presentations unforgettable. Yes: all the good talks have been carefully thought out, no detail is left to chance !

A striking speech is generally carried by a PowerPoint support. There must be between the two a balance, which allows them to complement each other, without one being crushed by the other. To do this, consider:

• La clarity of phrasing and design of your slides, which should allow the audience to understand your message without delay.
• THEpurpose of your presentation, which must be well defined, to promote the logical structure of the presentation.
• La Conciseness of your talk, to get straight to the point and not lose the audience in conjectures.
• THERhythm balance : do not go too fast in the speech and in the slides, or too slowly, to keep the presentation dynamic.
• One refined and adapted visual support to your message, which contains elements relevant to understanding.

A shocking speech

To write (then deliver) an inspiring speech, there are several things to take into account. Here are the essential steps:

1. Start with The essence of your idea : think about your message, what you want your audience to remember, then find an innovative and original approach.
2. Then work on a structured plan, with thesis, antithesis and synthesis, just like in high school! In reality, you don't have to go that far, but you do need structure your arguments around a logical thread, which takes the audience by the hand and brings them smoothly to your message.
3. For approach and convince your audience, use a clings and a conclusion that will remain in your mind. To do this, you can use dynamic, rhetorical questions or inspirational quotes.
4. To make your speech unforgettable, you need your viewers can identify with it : to do this, decorate it with examples, metaphors, allegories and others figures of speech, to make it come alive.
5. Finally, practice, repeat, and make it your own your speech, to put yourself in the shoes of the greatest speakers, and Take the floor like a pro!

A strong and impacting visual identity

Finally, for your presentation to kill two birds with one stone, optimize it with your brand identity. Your brand must be in people's minds, and stay there for a long time!

To do this, start by integrating your tone of voice and distinctive language elements into your speech.

Then, create your support and integrate it your visual brand identity : add your colours and distinctive fonts, your icons, images and charted transitions, as well as your logo and its variations. Be sure to The harmony of the visuals, for a PowerPoint that will complete your speech brilliantly!

Our selection of the most impactful presentations of the last 15 years

No. 1: Elon Musk and Tesla

We're off to a good start with our ranking (not exhaustive) of the best presentations of the last 15 years, with the Elon Musk's speech on his Tesla company in 2015. Now a controversial character, Musk became a marketing genius during his speech in 2015.

The proof? The Tesla's historic boom as a futuristic brand, now a must in the news, the stock market and the streets of Paris. So why did it work?

Musk's talk brought together several key elements, who undeniably contributed to the success of his business:

• The visionary message, at the same time rooted in the present and projected into the future. Musk successfully demonstrated the need for products that use green energy, and how Tesla's mindset and creations embody that necessity.
• Les benefits clearly stated, to allow the public to project themselves into the use of the product, and this at an individual but also societal level. It's strong!
• One live demonstration of the use of the product : it is not conceptual, it is real, and ready to be used. So the speech is not only a promise, it is a truth.

Finally, Musk's teams created a Deck with a refined and futuristic presentation, which perfectly suited the brand's universe. This support made it possible to Reinforcing Musk's speech, illustrating complex concepts with clarity. Example: a diagram allowing us to easily follow the successive steps of the vehicle automation ladder. Hats off!

No. 2: Nancy Duarte and the secret of presentations

For our third outstanding speech, we chose the expertise of Nancy Duarte, reflected in his Talk about the secret of good presentations. It's 2 in 1 with Nancy: we study best taks, and they also teach us the best presentation techniques!

Duarte, writer, visual designer and business leader, is internationally recognized as an outstanding speaker. His speeches combine simple but shocking sentences, and are complemented by Detailed PowerPoint presentations that are fun to look at and study. It is a pleasure to observe the structure and content details!

By addressing the audience individually, Duarte creates a conversation with each of his listeners. The attention goes back and forth between his impacting speech and the educational and provided visuals that reinforce it.

Duarte draws great strength from his experience as a designer, and considers his PowerPoint as a tool in its own right, just as important as his speech. She also created the concept of SlideDocs, slideshow format materials that can also be read, without necessarily adding additional comments.

No. 3: Amy Cuddy, body language

Let's then study the Amy Cuddy's presentation technique, who talks to us about body language. A social psychology researcher and professor at Harvard, Cuddy has been very interested in how our physical posture affects self-confidence.

To tell us about it, Cuddy combines ultra-professional speaking, based on very thorough human research, with fairly simple visuals. In fact, she favors PowerPoint mainly showing photos of the physical postures she studied.

Then she organizes these pictures as diagrams, to help the audience follow the flow of their idea. The result is a very fluid and understandable speech, even though the subject is complex.

Its secret: the simple and practical visual saves the public from having to imagine the postures mentioned, by showing a photo. In this way, the spectator's brain saves its energy to listen and follow the speech, and thus understand the ideas. A real example of PowerPoint presentation that facilitates learning !

No. 4: the GOAT, Steve Jobs

Finally, we could not decently overlook the undisputed master of marketing rhetoric and presentations! Ok, that's a bit old, but Steve Jobs is became legendary with his unforgettable presentations of Apple products.

In reality, Jobs was able to build a refined and modern image, combining simplicity and ergonomics in all the products of its brand. He himself cultivated a “stripped-down” style, so as not to focus attention on himself, but on Apple creations and keynotes.

However, despite his simple jeans and turtlenecks, posterity did not forget him: recognized for the visual minimalism of its presentations, he was able to transmit messages by going straight to the point. To do this, he used very fluid PowerPoints, combining a large number of slides.

Her secret for not dispersing the audience? Each slide is as clean as possible, with one visual or one sentence only. So even though there is a lot of information, it is balanced, so the audience stays focused. The PowerPoint thus serves as a support for the speaker's speech., and highlights it while illustrating the graphic identity of the brand.

You now have several examples of talks that have made a difference: you can be inspired by them without moderation! But your presentation also has the potential to make an impression.

If you still need time to reach the level of Elon Musk, Duarte or Jobs for your presentations, we have a solution for you: call on the experts! To ensure the quality of your PowerPoint visual, the fluidity of your speech and the respect of your visual charter, you can Go through an agency.

‍At mprez, the teams of professionals, handpicked and selected for their expertise, will be able to support you forIn the digital age, the web is saturated with content, more or less inspiring, and we are constantly bombarded with new concepts, ideas and opinions. But the stunning presentations, the real ones, continue to be counted on one's fingertips. . So what are you waiting for contact us ?